The Two-Minute Rule
Shrink any new habit until it can be done in under two minutes.
The concept
Shrink the entry cost
Habit-building stalls when the entry cost is too high. Compressing the first action to under two minutes makes starting almost frictionless — and starting is most of the battle.
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0 / 3Get reminded to actually run this
Pivots only work when you use them. Send me a gentle nudge:
How people ran this
Used this before a portfolio review. Sat with the dread for 8 minutes, then opened Figma and just shipped the worst version. Got the best feedback of my year.
Maya, product designer
Ran it during a planning week when I kept rewriting the same doc. Three rough versions in 15 minutes — my staff eng picked the one I least liked.
Jordan, eng manager
I'm a chronic deleter. The 'name the feeling' step was the unlock. It was almost always shame, not perfectionism.
Anon
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