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BehavioralNENir Eyal 2-min read 2-min action

The Two-Minute Rule

Shrink any new habit until it can be done in under two minutes.

The concept

Shrink the entry cost

Habit-building stalls when the entry cost is too high. Compressing the first action to under two minutes makes starting almost frictionless — and starting is most of the battle.

Try it now

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Indistractable
By Nir EyalView source

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