The Regret Lottery
Reframe a task you're avoiding as a prize you'll lose if you skip it.
The concept
Loss aversion as follow-through fuel
Duke researchers ran the same raffle two ways. A normal entry got one-third of students to complete a survey. Telling students they were already entered — but would forfeit the prize if they hadn't completed it — got two-thirds. Imagined loss moves us more than equal-sized imagined gain.
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0 / 3Get reminded to actually run this
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