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OrganizationalCNClifford Nass 3-min read 10-min action

The Positive-After-Negative Sequence

Deliver hard feedback first, then load the longer list of positives at the end.

The concept

Retroactive interference & proactive enhancement

Negative remarks consume so much cognitive bandwidth that they wipe out memory of what came right before them (retroactive interference) — and sharpen memory of what comes right after (proactive enhancement). A standard 'feedback sandwich' buries the good news where it can't be remembered.

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Sourced from
The Man Who Lied to His Laptop
Praise and Criticism
By Clifford NassView source

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