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OrganizationalAGAdam Grant 2-min read 15-min action

The Task Significance Reframe

Help each person see who benefits when they do the work well.

The concept

Task significance

People are dramatically more motivated when they can see the human beneficiary of their work. Grant's research with hospital fundraisers and lifeguards showed that brief contact with end-users multiplies effort.

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Give and Take
Chapter 6: The Art of Motivation Maintenance
By Adam GrantView source

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