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BehavioralBFBJ Fogg 2-min read 3-min action

Anchor the Tiny Habit

Attach the new behavior to a moment you already do automatically.

The concept

Behavior = Motivation × Ability × Prompt

Fogg's Stanford Behavior Design Lab found the missing piece in most habit attempts is the prompt. Anchoring a tiny new behavior to an existing routine ('after I pour my coffee, I will…') borrows a reliable prompt you already have.

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Tiny Habits
By BJ FoggView source

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How people ran this

Used this before a portfolio review. Sat with the dread for 8 minutes, then opened Figma and just shipped the worst version. Got the best feedback of my year.
Maya, product designer
Ran it during a planning week when I kept rewriting the same doc. Three rough versions in 15 minutes — my staff eng picked the one I least liked.
Jordan, eng manager
I'm a chronic deleter. The 'name the feeling' step was the unlock. It was almost always shame, not perfectionism.
Anon
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